Alfa Forni · Since 1977
About
We bring Alfa's award-winning wood- and gas-fired ovens to South African homes and restaurants — blending Italian craftsmanship with reliable local support.
Our Story
Born from backyard gatherings in Italy.
Alfa ovens keep tradition alive while bringing family, innovation, and unforgettable food experiences together. It began in 1977, when Rocco and Marcello built ovens that looked as good as they cooked. Years later, Andrea introduced heat-flow technology, turning three-hour waits into quick ten-minute heat-ups. Today, Alfa blends family spirit with performance bringing authentic Italian craftsmanship into kitchens and patios everywhere, making every meal a memory worth sharing.
We imagine a world where the wood fired oven becomes an intuitive device for everybody. We'd like to bring people back to their roots and see one of our flame ovens in every home.
Our Journey
From a backyard in Italy to your patio.
1977
The beginning
Rocco and Marcello start building ovens that look as good as they cook.
1980s
The R960
The legendary R960 oven shapes Alfa's DNA and sets the standard for decades.
2010s
Heat-flow tech
Andrea's heat-flow innovation cuts heat-up from three hours to ten minutes.
Today
Alfa in SA
Italian craftsmanship lands in South Africa with local support and showroom demos.
Inside the Alfa Workshop
EXCELLENCE, THE ALFA MANIFESTO
01
Excellence begins with precision laser-cut steel, ensuring flawless fit and airflow.
02
Forming and folding steel creates strength with elegance, balancing tradition and innovation.
03
TIG welding delivers rigid, leak-free bodies built to last for decades.
04
HeatKeeper® firebrick, from our R960 legacy, ensures rapid heating and retention.
